BrandedU

AmplifyHER 2026
2026-11-17 12:00 - 19:00 (Europe/Amsterdam)
17 November 2026

12:00 – 19:00

Hotel Okura Amsterdam

Navigate to

What is AmplifyHER?

Program

Why attend

Who should attend

Speakers

Aftermovies

FAQ

Get tickets

Find your people.Amplify your voice.Rise together.

What is AmplifyHER?

AmplifyHER is more than a conference, it’s a community. A community of women professionals who are ready to claim their seat at the top and bring others with them.

This year we’re putting community at the heart of everything. Because as the saying goes “if you want to go fast, go alone. If you want to go far, go together.”

We believe the secret to a successful career is finding your people. The ones who have your back. The ones who challenge you when you need it, champion you when you doubt yourself, and keep you anchored to who you truly are.

The most powerful thing a woman can do for her career is build her community and then keep paying it forward. Be the reason another woman feels seen, heard, and valued. Because to get, you have to give. And to rise, you have to be willing to reach back and bring others with you.

And now is the moment to step forward, raise your voice and inspire the next generation of women professionals to see themselves as the leaders they already are.

Because women are good for business. And the business world is better with more women leading it.

Get your ticket

In 2026 we’re putting community at the heart of everything, because the journey to success is more fun when you can share it and take more people along with you.

Amplifying Women’s Leadershipand Visibility in Business

Too many talented women are the best-kept secret in their industry. They do extraordinary work, lead with impact and yet they don’t get the recognition. AmplifyHER exists to change that.We create a space where women professionals come together to discover how to be heard and seen in business authentically and then go out and do exactly that. Through powerful keynotes, honest conversations and a community that genuinely has your back, we help women turn their impact into influential leadership. The world is ready for you to lead and you don’t have to do it alone.

Buy a ticket

Program

Expect powerful keynotes, interactive breakout sessions where you can learn from each other, meaningful networking because you are grouped with your peopled food and drinks throughout.

Every session is designed to move you closer to your community, closer to your voice and closer to the top.Whether you’re just starting your leadership journey or you’re already in the room and want to go further you should know that you belong here.

Reserve your spot

12.00 – 13.00

Registration, light lunch

13.00 – 14.00

Part 1, plenary session

14.00 – 14.15

Move to break out room

14.20 – 15.10

Break out sessions

15.10 – 15.45

Break, snacks

15.45 – 16.35

Break out sessions

16.35 – 16.45

Move to plenary session

16.45 – 17.45

Part 2, plenary session

17.45 – 19.00

Networking drinks

Why attend

Find your people

Connect with a community of ambitious women and men who get it, get you and are ready to grow alongside you.

Amplify your voice

Gain the tools, confidence and visibility strategies to be heard in every room you walk into.

Rise together

Leave with a clear path forward, a stronger network and the momentum to reach the next level of your career.

More than an event

It is more than just an event. It is a movement amplifying future women leaders.

who should attend

Women professionals working in a business where competition is high

Women professionals who want a successful career and need inspiration on how to get to the next level

Women professionals who want to increase the impact of their work

Game changers and change makers in business

D&I professionals who want to sharpen their D&I policy with new insights and ideas

Men who want to become advocates for more women leadership

Leaders from organizations who want to get in contact with this unique group of professional women so they can learn from them

Who is speaking

Who is SPEAKING

All speakers will be announced soon.

Your host

Nancy PoleonFounder BrandedU

Speakers 2026Previous speakers

Sandra van MeerDirector Strategy People & Culture at Vebego Groep

Yomi van der VeenDirector Bureau Clara Wichmann

Nirmala ChaturiVice President EMEA, Managing Partners at Workday

Iris van der Zwet KreuknietCommercial Director, at Mastermate

Jade HaayenFounder Capibaira

More speakers to be announced

Aartie HoeblalManaging Director, Head of Credit Portfolio Management, ABN AMRO

Abigail NorvillePlaatsvervangend secretaris-generaal bij Ministerie van Volksgezondheid, Welzijn en Sport

Alain VisserCEO at Lynk & Co International

Alex RichardsUK&I IT & Digital Construction Director at BAM

Amanda MacRaeSomatic Coach. Founder of Be Your Totalself.

Annick MantouaDirector and board member at Pakhuis de Zwijger

Arpana HonapContent Marketing Manager, TomTom

Atva van ZantenCEO Mindshare the Netherlands

Ayra KipDirector, Writer, Fundraiser – KIP Republic

Baba TouréFounder & CEO at Hammerfest

Busi SizaniHead of Global Diversity and Inclusion, Deliveroo

Carola HoekstraCEO Stromma Netherlands

Caroline PickardFacilitator, Trainer, Confidential Advisor

Chantal KortewegDirector Inclusive Banking, ABN AMRO

Clarice Gargard and Dounia JariFounder Lillith Mag and Manager & Booking Agent, Lillith Mag

Coco AartsCorporate Affairs & Engagement Director at L’Oréal Benelux

Corinne AaronChief Marketing Officer, Lynk & Co

Corinne VigreuxCo-founder, TomTom

Dagmar BusseCreative Director, Rituals

Danique van KoppenhagenHead of PMO Pool Execution Office & Strategic Programme Manager Digital & Data Capabilities, ABN AMRO

Daniela WeitmannChief Digital Officer, DLL

Daniëlla SichtmanHead of FEC Learning and Behaviour at ABN AMRO

Danielle DaubarasSenior Global Events Manager, TomTom

Daniëlle RegnerijSpeaker on nonverbal communication

Deborah AlfarezDirecteur Stichting Vrienden van het Herseninstituut

Deborah Davis-DeWittSenior Technical Program Manager

Delphine CottensPartner at EY

Devika PartimanFounder of Stem op een Vrouw

Dirk van ZonHR Business Partner/D&I Lead, Rituals

Edvina BabicExecutive Coach and Senior Organisatieadviseur at Goudvisie

Edward BoeijengaDiversity, Inclusion & Belonging, ING Bank Nederland

Eesma KendirChairwoman at Collectief Jonge Moslims

Elianne HavingaEuropean HR Director at WE Fashion

Eva WesterhoffFormer Founder Ability Aegon Disability Employee Network

Fatima KoningChief Group Sales Officer, IWG plc

Floor HuizerDirector of Transformation, ABN AMRO

Gaby GrilloSr. Manager Product MKT, TomTom

Hanane AbaydiCorporate Activist

Heena JethwaLeadership and Purpose Coach. Founder of Kushi Coach

Hilary RichtersDirector, Deloitte

Ingrid van der ChijsHead of Strategy and Communications at Rabobank NL

Ineke ToludHead of Format & Design, Rituals

Ivy ChenFormer Private Equity Practice Lead at Software Improvement Group

Jags WaliaHead of Global Listed Infrastructure at Van Lanschot Kempen

Jayani MasthoffFounder, Goudvisie

Jeanne Mari Van RooyenDirector Airfreight Perishables, Kuehne + Nagel

Janelle SallonsDEI Consultant for the City of Amsterdam

Jessica ConquetHead of Global Security, ABN AMRO Clearing Bank

Jin ChenPartner Transfer Pricing, Crowe-Foederer

John OlivieiraPublisher, OneWorld

Joke de GraafHead of HR, Headfirst

Joris LuyendijkAuthor & Anthropologist

Jurrienne SchijffDirector Group Sustainability Reporting at Royal BAM Group

Kaaren DavoliVice President Global Marketing, TomTom

Karlijn van den BergHead of Talent, ABN AMRO

Kim FuquaGlobal Diversity and Inclusion Advocate, Microsoft

Kimberly MorganSenior Pursuit Writer at Deloitte Consulting

Kristin SchulmanDirector of Global Talent Marketing and Early Careers Recruitment at Booking.com

Lara RavesteinCOO Wholesale Banking NL at ING

Ludmilla ArtazaSenior Global Benefits Analyst, Booking.com

Maarten Van RossumGlobal Director Public Affairs, The Heineken Company

Marcia GoddardNeuroscientist, Brain Matters Consulting

Mariangel MaldonadoHead of Wellbeing at booking.com

Marion van HappenCEO at HeadFirst Group

Marije ZomerdijkEVP Data Science & Consulting at ORTEC

Marlijn van StraatenCEO, Dr. Hauschka Cosmetica Benelux

Martijn BertisenCountry Manager – Netherlands, Google

Mattijs ten BrinkCEO, Sunweb Group

Michael BronsdijkGeneral Manager Benelux Nordics at Hologic

Michael BushCEO, Great Place to Work

Michalis SflomosDirector of Engineering – Attractions & Rides at Booking.com

Mirjam SchueleSenior Vice President Marketing at Karl Lagerfeld

Monique JagmohansinghHead of Innovation Creative, Rituals

Natalia KutanovaDirector Corporate Banking Portfolio Management at NIBC

Nathalie Van BerkelMember of the Executive Board, UWV

Natasha MaharajSenior Marketing Director Global Brands at Heineken

Natascha Van GrinsvenCommercieel Directeur, Telstar 1963

Nerosh RagaManaging Director SAP Advisory Practice, Accenture

Ngangiti LeeuwinDiversity, Equity and Inclusion Country Lead NL/FR at Vattenfall

Nikki SchillingChief Impact Officer, Rituals

Nina ScheinTalent Acquisition Manager, Booking.com

Noraly SoeditoHead of Financial Recovery & Operations, ABN AMRO

Olesya MavashevaHead of Design Digital Transformation at Shell

Pauline MbunduSenior Manager at PwC

Peter ZijlemaGeneral Manager IBM Benelux / Country General Manager, IBM

Petra de RuiterCOO, Transavia

Qin WangManaging Director at Movelaser Europe

Queenie LoChief Executive Officer, UXUS (part of the Interpublic Group)

Quinta GelaudieFormer Global Marketing Manager, Scotch & Soda

Rachel DrielingerManaging Director & CEO at Generali

Rafah JabbrahUWC Female Empowerment Project

Ralf KnegtmansManaging Partner, De Vroedt & Thierry Executive Search

Resi BeckersCEO, Essent

Rishita JonesDEI and change Management consultant at SHV Energy

Rojuette de VriesExecutive Director Product & Innovation, flatexDEGIRO AG

Rosalie KrajenbrinkHead of EBS Office, Essent

Roy BudjhawanHead of Impact, Vebego

Ruud JoostenCEO at Royal BAM Group nv

Sabina KrupkoSenior Learning Experience Designer, Booking.com

Sabine van HooijdonkCHRO Royal BAM Group nv

Sharita BoonManaging Director, DPG Recruitment

Shivan ShazadDiversity & Inclusion Manager at Rijksmuseum

Sofie CammersSVP & GM Meat at JBT Marel and Non Executive Director at CSG and Vandapower

Sonja RadenkovicVP Design, TomTom

Stephan SegbersCOO, Essent

Stephanie SaltzherrCOO, Essent

Suzanne den BreemsPrincipal and Practice Leader at Ryan

Sylvana SimonsAuthor, political founder, activist

Tanja JadnanansingChair Person, Council of Amsterdam South East

Teri-Anne Grumstedt-LeeDiversity, Equity & Inclusion Country Lead for Sweden & Finland at Vattenfall

Telma NegreirosVice President PR & Communication Europe, Lynk & Co

Vanessa van der WielPartner People & Organisation, PwC Netherlands

Veerle Ver Loren van ThemaatManaging Director at Simavi

Wencke Ester LorberCommercial Director, Great Place to Work

Yeliz ÇiçekMediamaker, Fashion Consultant and Chief Editor, Vogue Netherlands

Yolanda van DieHead of Brand Experience, Marketing and Communications, ING Netherlands

Get your tickets

AmplifyHER 2026

Purchase tickets

Get your company to pay for your ticket

WE’VE MADE IT SIMPLE.

Use our ready-made template to show your manager why AmplifyHER is the smartest investment they can make in you this year.

Get the template

INCLUDED WITH EVERY TICKET is the book How to break the rules

Every ticket includes a copy of the English edition of How to Break the Rules by Nancy Poleon & Ingrid van der Chijs. This is the book that dares women to challenge the unwritten workplace rules holding them back. A practical and inspiring read to take home alongside everything you gain on the day.

Discover the book

Testimonials

From my role on the board of Women@Eneco, we visited Branded last Tuesday.An almost un-Dutch event, full of power and energy. Talented women took the stage dancing to their music and shared their stories with great flair and passion, about how they grew up, the challenges they faced, and how they got to where they are now.My key takeaways: be your authentic self and overcome your own thoughts, that’s where it starts. Choose yourself and find your own working and leadership style. And be visible! Show what you do and for that, we really need the help of our allies, our mavericks. Because real change is still needed to ensure women receive equal opportunities and equal pay in the workplace.I’m proud that Eneco is giving this topic attention, through our Women@Eneco community and the activities we’re able to organize.Thanks to Nancy Poleon and Kaai for the very professionally organized event and the special tailor-made BrandedU|Kaai laptop sleeves we received, a great reminder of our goals.

Esther Spaans (Eneco)

Still feeling energized by the wonderful stories of empowered women leading with authenticity. ✨These stories reminded me that leadership rooted in care, curiosity, courage – or whatever resonates most with YOU- not only drives impact but also creates true fulfillment.A big thank you to BrandedU for curating such a unique space to celebrate #authenticity and #amplify female leadership. It was a privilege to be part of a community where women are uplifted, and to have shared this experience with my amazing colleagues at Invest International.

Harlee Richards (Invest International)

It’s hard to put into words how much this event had an impact on me. I’m so grateful I had an opportunity to attend #AmplifyHer by BrandedU. Thank you for the invite Mirjam Schuele @karllagerfeld.I had so many takeaways but to mention a few:

Leadership is not a role, it’s a relationship.

Strength is in soft power.

The more you give, the more you get- pay it forward.

Get to know your super power.

There is a difference between mentorship and sponsorship. You need both.Hearing so many women share their inspiring journeys/experiences, not only left me motivated, enlightened and encouraged… it made me feel UNSTOPPABLE! 💥 and to top it off we got a lovely gift from Kaai and BrandedU 🎁

Chantel Prinsloo (Karl Lagerfeld)

In my career, I have been in rooms and teams where I was the only woman. We all know it can be a challenging situation sometimes. That’s why I wanted to join this event at the beginning.This AmplifyHER event organised by Nancy Poleon from BrandedU is really fun and inspiring. I’m so glad that I got a chance to participate and listen to amazing and strong people who stand for gender equality and carving their own path, both women and men.

Thawan Jeerathanasit

Wow! What a great day we had yesterday! Meeting with and listening to so many inspiring (future) female leaders at AmplifyHer.Grateful to have been able to share my story about why belonging is ALL that matters. And what an impact we will make if we all broke the rules a bit more often and would truly step into our full potential!Thanks to my partners in crime Joke de Graaf, Kimberly Fuqua and Aartie Hoeblal.Thanks for your energy, inspiration and relentless support Nancy Poleon.

Karlijn van den Berg (Abn Amro)

Aftermovies

20252024202320222021

Breakout Sessions

What our partners are doing

Breakout sessions to be announced

Our main partners

Partner Alumni

Countdown

FAQ

Who should attend the conference?
The conference is for women in the workplace who have aspirations and want to accelerate their careers. And it is for men who want to become allies and advocates for more women in leadership positions in the workplace. We encourage organizations to enable female employee empowerment by joining the conference in groups.

I bought a ticket but I didn’t receive an email including the ticket yet. What do I need to
Please email info@brandedu.nl

When will the full program be released?
Find the full program here.

What if I have to cancel?
We do not provide refunds but you can transfer your ticket to another delegate, simply email info@brandedu.nl with new delegate name, email, mobile phone and company name.

Which speakers will be on stage?
We have a fabulous lineup of speakers. Meet them here.

Can I refund my ticket if I cannot make it to the event for any reason?
No refund on tickets will be made under any circumstances except pursuant to conditions under Event Cancellation or Postponement. Should you need to cancel your conference registration, you may substitute someone to take your place at no cost to you. Please email info@brandedu.nl. Thank you for understanding!

Is there a dress code?
Come as you are but please note that we are looking at you making your best self visible.

Is there parking at the venue?
Yes, parking facilities are available, including electric vehicle charging stations. The parking fee is €6.50 per hour.

Can I take pictures?
Yes you can!

I lost something at the event, what should I do?
Please email info@brandedu.nl

What is included in the tickets?
You will have access to the event, access to one break out session and there will be food and drinks served all throughout the day. We will also send you off with a fabulous goodie bag.

When is AmplifyHER 2026 happening?
AmplifyHER 2026 is happening on November 17th at Hotel Okura Amsterdam

Do I have to print the tickets to enter the event?
No, you will get an email with a QR code, make sure that you have it on your phone, ready to be scanned at arrival.Please check your inbox and spam folder, the sending address is info@brandedu.nl. If you haven’t received your ticket, please email info@brandedu.nl.

How can I receive my copy of How to Break the Rules?
As part of your AmplifyHER ticket, you’ll receive a copy of How to Break the Rules.

To receive your book, please email your delivery address to info@brandedu.nl.

Tickets

Regular tickets

Your seat at AmplifyHER 2026, plus the book to start your journey”

How to Break the Rules book by Nancy Poleon & Ingrid van der Chijs

Full access to AmplifyHER — keynotes, breakout sessions, networking

499,-

603,79 incl. VAT

Reserve your spot

Visibility Runway Package

The full journey

This is for anyone who wants AmplifyHER to be more than an afternoon

You get everything in the Early Bird ticket, plus the tools and direct access to keep building after you leave the room.

Everything in the AmplifyHER ticket

Our personal branding e-course — build your visibility strategy at your own pace

An exclusive online session with Nancy Poleon after the event for you to turn what you learned into your next move

How to Break the Rules book by Nancy Poleon & Ingrid van der Chijs

699,-

845,79 incl. VAT

Reserve your spot

Early bird tickets

Available until 7th July

Your seat at AmplifyHER 2026, plus the book to start your journey

How to Break the Rules book by Nancy Poleon & Ingrid van der Chijs

Full access to AmplifyHER — keynotes, breakout sessions, networking

Discounted rate — save €134 vs. regular price

365,-

Save €134

441,65 incl. VAT

Reserve your spot

Come spend the afternoon with us

Boost your confidence and get new energy flowing, come out here and learn from the best.

Get your tickets
