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How to break the rules

Succeed in business (and life) by being yourself

“Girls can’t do math.”

“Women can’t negotiate.”

“Women are too emotional.”

Do you always feel like you’re not negotiating your salary well enough? Have you ever gone to the restroom to cry so your colleagues wouldn’t see you? Do you think you have to work full time to advance in your career? These are all examples of unwritten rules in the workplace that How to Break the Rules tackles head-on.

How to Break the Rules is a practical, inspiring guide that dares women (and men!) to challenge the unwritten workplace norms for women; from being “too emotional” to being “risk averse”. Drawing on real-life experiences from top female leaders and backed by scientific research, this book shows why these so-called “rules” are outdated and offers concrete tips for breaking them.

  • How authenticity and visibility empower women to climb the career ladder.
  • Why a supportive work culture benefits everyone; women, companies, and society as a whole.
  • Contributions from leading figures like Janine Vos (Rabobank), Queenie Lo (UXUS), and KLM pilot Helen Hüpscher-Bakker, infused with a healthy dose of self-deprecating humor.

This book debunks the most limiting rules that ambitious women encounter. A must-read for women who are done playing by someone else’s rules. 

Nancy Poleon & Ingrid van der Chijs

Written by Ingrid van der Chijs (Head of Strategy & Communications at Rabobank) and Nancy Poleon (founder of BrandedU), How to Break the Rules is an essential read for anyone ready to rethink the traditional path to the top—and create truly inclusive, dynamic workplaces.

English version

Dutch version

Order for your company here

In case you’d like to order the book for the women and men in your company please email info@brandedu.nl for a special discount and we are happy to accommodate you!