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AmplifyHER 2026

17 November 2026

12:00 – 19:00

Hotel Okura Amsterdam

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Find your people.
Amplify your voice.
Rise together.

What is AmplifyHER?

AmplifyHER is more than a conference, it’s a community. A community of women professionals who are ready to claim their seat at the top and bring others with them.

This year we’re putting community at the heart of everything. Because as the saying goes “if you want to go fast, go alone. If you want to go far, go together.”

We believe the secret to a successful career is finding your people. The ones who have your back. The ones who challenge you when you need it, champion you when you doubt yourself, and keep you anchored to who you truly are. 

The most powerful thing a woman can do for her career is build her community and then keep paying it forward. Be the reason another woman feels seen, heard, and valued. Because to get, you have to give. And to rise, you have to be willing to reach back and bring others with you.

And now is the moment to step forward, raise your voice and inspire the next generation of women professionals to see themselves as the leaders they already are.

Because women are good for business. And the business world is better with more women leading it.

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In 2026 we’re putting community at the heart of everything, because the journey to success is more fun when you can share it and take more people along with you.

Amplifying Women’s Leadership
and Visibility in Business

Too many talented women are the best-kept secret in their industry. They do extraordinary work, lead with impact and yet they don’t get the recognition. AmplifyHER exists to change that.

We create a space where women professionals come together to discover how to be heard and seen in business authentically and then go out and do exactly that. Through powerful keynotes, honest conversations and a community that genuinely has your back, we help women turn their impact into influential leadership. The world is ready for you to lead and you don’t have to do it alone.

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Expect powerful keynotes, interactive breakout sessions where you can learn from each other, meaningful networking because you are grouped with your peopled food and drinks throughout.

Every session is designed to move you closer to your community, closer to your voice and closer to the top.

Whether you’re just starting your leadership journey or you’re already in the room and want to go further you should know that you belong here.

Reserve your spot

12.00 – 13.00

Registration, light lunch

13.00 – 14.00

Part 1, plenary session

14.00 – 14.15

Move to break out room

14.20 – 15.10

Break out sessions

15.10 – 15.45

Break, snacks

15.45 – 16.35

Break out sessions

16.35 – 16.45

Move to plenary session

16.45 – 17.45

Part 2, plenary session

17.45 – 19.00

Networking drinks

Find your people

Connect with a community of ambitious women and men who get it, get you and are ready to grow alongside you.

Amplify your voice

Gain the tools, confidence and visibility strategies to be heard in every room you walk into.

Rise together

Leave with a clear path forward, a stronger network and the momentum to reach the next level of your career.

More than an event

It is more than just an event. It is a movement amplifying future women leaders.

  • Women professionals working in a business where competition is high
  • Women professionals who want a successful career and need inspiration on how to get to the next level
  • Women professionals who want to increase the impact of their work
  • Game changers and change makers in business
  • D&I professionals who want to sharpen their D&I policy with new insights and ideas
  • Men who want to become advocates for more women leadership
  • Leaders from organizations who want to get in contact with this unique group of professional women so they can learn from them

Who is SPEAKING

All speakers will be announced soon.

Your host

Nancy Poleon

Founder BrandedU

Speakers to be announced

Aartie Hoeblal
Managing Director, Head of Credit Portfolio Management, ABN AMRO

Abigail Norville
Plaatsvervangend secretaris-generaal bij Ministerie van Volksgezondheid, Welzijn en Sport

Alain Visser
CEO at Lynk & Co International

Alex Richards
UK&I IT & Digital Construction Director at BAM

Amanda MacRae
Somatic Coach. Founder of Be Your Totalself.

Annick Mantoua
Director and board member at Pakhuis de Zwijger

Arpana Honap
Content Marketing Manager, TomTom

Atva van Zanten
CEO Mindshare the Netherlands

Ayra Kip
Director, Writer, Fundraiser –
KIP Republic

Baba Touré
Founder & CEO at Hammerfest

Busi Sizani
Head of Global Diversity and Inclusion, Deliveroo

Carola Hoekstra
CEO Stromma Netherlands

Caroline Pickard
Facilitator, Trainer,
Confidential Advisor

Chantal Korteweg
Director Inclusive Banking, ABN AMRO

Clarice Gargard and Dounia Jari
Founder Lillith Mag and Manager & Booking Agent, Lillith Mag

Coco Aarts
Corporate Affairs & Engagement Director at L’Oréal Benelux

Corinne Aaron
Chief Marketing Officer, Lynk & Co

Corinne Vigreux
Co-founder, TomTom

Dagmar Busse
Creative Director, Rituals

Danique van Koppenhagen
Head of PMO Pool Execution Office & Strategic Programme Manager Digital & Data Capabilities, ABN AMRO

Daniela Weitmann
Chief Digital Officer, DLL

Daniëlla Sichtman
Head of FEC Learning and Behaviour at ABN AMRO

Danielle Daubaras
Senior Global Events Manager, TomTom

Daniëlle Regnerij
Speaker on nonverbal communication

Deborah Alfarez
Directeur Stichting Vrienden van het Herseninstituut

Deborah Davis-DeWitt
Senior Technical Program Manager

Delphine Cottens
Partner at EY

Devika Partiman
Founder of Stem op een Vrouw

Dirk van Zon
HR Business Partner/D&I Lead, Rituals

Edvina Babic
Executive Coach and Senior Organisatieadviseur at Goudvisie

Edward Boeijenga
Diversity, Inclusion & Belonging, ING Bank Nederland

Eesma Kendir
Chairwoman at Collectief Jonge Moslims

Elianne Havinga
European HR Director
at WE Fashion

Eva Westerhoff
Former Founder Ability Aegon Disability Employee Network

Fatima Koning
Chief Group Sales Officer, IWG plc

Floor Huizer
Director of Transformation, ABN AMRO

Gaby Grillo
Sr. Manager Product MKT, TomTom

Hanane Abaydi
Corporate Activist

Heena Jethwa
Leadership and Purpose Coach. Founder of Kushi Coach

Hilary Richters
Director, Deloitte

Ingrid van der Chijs
Head of Strategy and Communications at Rabobank NL

Ineke Tolud
Head of Format & Design, Rituals

Ivy Chen
Former Private Equity Practice Lead at Software Improvement Group

Jags Walia
Head of Global Listed Infrastructure at
Van Lanschot Kempen

Jayani Masthoff
Founder, Goudvisie

Jeanne Mari Van Rooyen
Director Airfreight Perishables, Kuehne + Nagel

Janelle Sallons
DEI Consultant for the City of Amsterdam

Jessica Conquet
Head of Global Security, ABN AMRO Clearing Bank

Jin Chen
Partner Transfer Pricing, Crowe-Foederer

John Olivieira
Publisher, OneWorld

Joke de Graaf
Head of HR, Headfirst

Joris Luyendijk
Author & Anthropologist

Jurrienne Schijff
Director Group Sustainability Reporting at Royal BAM Group

Kaaren Davoli
Vice President Global Marketing, TomTom

Karlijn van den Berg
Head of Talent, ABN AMRO

Kim Fuqua
Global Diversity and Inclusion Advocate, Microsoft

Kimberly Morgan
Senior Pursuit Writer at Deloitte Consulting

Kristin Schulman
Director of Global Talent Marketing and Early Careers Recruitment at Booking.com

Lara Ravestein
COO Wholesale Banking NL
at ING

Ludmilla Artaza
Senior Global Benefits Analyst, Booking.com

Maarten Van Rossum
Global Director Public Affairs, The Heineken Company

Marcia Goddard
Neuroscientist, Brain Matters Consulting

Mariangel Maldonado
Head of Wellbeing at booking.com

Marion van Happen
CEO at HeadFirst Group

Marije Zomerdijk
EVP Data Science & Consulting at ORTEC

Marlijn van Straaten
CEO, Dr. Hauschka Cosmetica Benelux

Martijn Bertisen
Country Manager – Netherlands, Google

Mattijs ten Brink
CEO, Sunweb Group

Michael Bronsdijk
General Manager Benelux Nordics at Hologic

Michael Bush
CEO, Great Place to Work

Michalis Sflomos
Director of Engineering – Attractions & Rides at Booking.com

Mirjam Schuele
Senior Vice President Marketing at Karl Lagerfeld

Monique Jagmohansingh
Head of Innovation Creative, Rituals

Natalia Kutanova
Director Corporate Banking Portfolio Management at NIBC

Nathalie Van Berkel
Member of the Executive Board, UWV

Natasha Maharaj
Senior Marketing Director Global Brands at Heineken

Natascha Van Grinsven
Commercieel Directeur, Telstar 1963

Nerosh Raga
Managing Director SAP Advisory Practice, Accenture

Ngangiti Leeuwin
Diversity, Equity and Inclusion Country Lead NL/FR at Vattenfall

Nikki Schilling
Chief Impact Officer, Rituals

Nina Schein
Talent Acquisition Manager, Booking.com

Noraly Soedito
Head of Financial Recovery & Operations, ABN AMRO

Olesya Mavasheva
Head of Design Digital Transformation at Shell

Pauline Mbundu
Senior Manager at PwC

Peter Zijlema
General Manager IBM Benelux / Country General Manager, IBM

Petra de Ruiter
COO, Transavia

Qin Wang
Managing Director at Movelaser Europe

Queenie Lo
Chief Executive Officer, UXUS (part of the Interpublic Group)

Quinta Gelaudie
Former Global Marketing Manager, Scotch & Soda

Rachel Drielinger
Managing Director & CEO at Generali

Rafah Jabbrah
UWC Female Empowerment Project

Ralf Knegtmans
Managing Partner, De Vroedt & Thierry Executive Search

Resi Beckers
CEO, Essent

Rishita Jones
DEI and change Management consultant at SHV Energy

Rojuette de Vries
Executive Director Product & Innovation, flatexDEGIRO AG

Rosalie Krajenbrink
Head of EBS Office, Essent

Roy Budjhawan
Head of Impact, Vebego

Ruud Joosten
CEO at Royal BAM Group nv

Sabina Krupko
Senior Learning Experience Designer, Booking.com

Sabine van Hooijdonk
CHRO Royal BAM Group nv

Sharita Boon
Managing Director, DPG Recruitment

Shivan Shazad
Diversity & Inclusion Manager at Rijksmuseum

Sofie Cammers
SVP & GM Meat at JBT Marel and Non Executive Director at CSG and Vandapower

Sonja Radenkovic
VP Design, TomTom

Stephan Segbers
COO, Essent

Stephanie Saltzherr
COO, Essent

Suzanne den Breems
Principal and Practice Leader at Ryan

Sylvana Simons
Author, political founder,
activist

Tanja Jadnanansing
Chair Person, Council of Amsterdam South East

Teri-Anne Grumstedt-Lee
Diversity, Equity & Inclusion Country Lead for Sweden & Finland at Vattenfall

Telma Negreiros
Vice President PR & Communication Europe, Lynk & Co

Vanessa van der Wiel
Partner People & Organisation, PwC Netherlands

Veerle Ver Loren van Themaat
Managing Director
at Simavi

Wencke Ester Lorber
Commercial Director, Great Place to Work

Yeliz Çiçek
Mediamaker, Fashion Consultant and Chief Editor, Vogue Netherlands

Yolanda van Die
Head of Brand Experience, Marketing and Communications, ING Netherlands

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AmplifyHER 2026

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WE’VE MADE IT SIMPLE.

Use our ready-made template to show your manager why AmplifyHER is the smartest investment they can make in you this year.

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INCLUDED WITH EVERY TICKET is the book How to break the rules

Every ticket includes a copy of How to Break the Rules by Nancy Poleon & Ingrid van der Chijs. This is the book that dares women to challenge the unwritten workplace rules holding them back. A practical and inspiring read to take home alongside everything you gain on the day.

Discover the book

Testimonials

  • From my role on the board of Women@Eneco, we visited Branded last Tuesday.
    An almost un-Dutch event, full of power and energy. Talented women took the stage dancing to their music and shared their stories with great flair and passion, about how they grew up, the challenges they faced, and how they got to where they are now.

    My key takeaways: be your authentic self and overcome your own thoughts, that’s where it starts. Choose yourself and find your own working and leadership style. And be visible! Show what you do and for that, we really need the help of our allies, our mavericks. Because real change is still needed to ensure women receive equal opportunities and equal pay in the workplace.

    I’m proud that Eneco is giving this topic attention, through our Women@Eneco community and the activities we’re able to organize.

    Thanks to Nancy Poleon and Kaai for the very professionally organized event and the special tailor-made BrandedU|Kaai laptop sleeves we received, a great reminder of our goals.

    Esther Spaans (Eneco)

  • Still feeling energized by the wonderful stories of empowered women leading with authenticity. ✨

    These stories reminded me that leadership rooted in care, curiosity, courage – or whatever resonates most with YOU- not only drives impact but also creates true fulfillment.

    A big thank you to BrandedU for curating such a unique space to celebrate #authenticity and #amplify female leadership. It was a privilege to be part of a community where women are uplifted, and to have shared this experience with my amazing colleagues at Invest International.

    Harlee Richards (Invest International)

  • It’s hard to put into words how much this event had an impact on me. I’m so grateful I had an opportunity to attend #AmplifyHer by BrandedU. Thank you for the invite Mirjam Schuele @karllagerfeld.
    I had so many takeaways but to mention a few:

    • Leadership is not a role, it’s a relationship.
    • Strength is in soft power.
    • The more you give, the more you get- pay it forward.
    • Get to know your super power.
    • There is a difference between mentorship and sponsorship. You need both.
      Hearing so many women share their inspiring journeys/experiences, not only left me motivated, enlightened and encouraged… it made me feel UNSTOPPABLE! 💥 and to top it off we got a lovely gift from Kaai and BrandedU 🎁

    Chantel Prinsloo (Karl Lagerfeld)

  • In my career, I have been in rooms and teams where I was the only woman. We all know it can be a challenging situation sometimes. That’s why I wanted to join this event at the beginning.

    This AmplifyHER event organised by Nancy Poleon from BrandedU is really fun and inspiring. I’m so glad that I got a chance to participate and listen to amazing and strong people who stand for gender equality and carving their own path, both women and men.

    Thawan Jeerathanasit

  • Wow! What a great day we had yesterday! Meeting with and listening to so many inspiring (future) female leaders at AmplifyHer.

    Grateful to have been able to share my story about why belonging is ALL that matters. And what an impact we will make if we all broke the rules a bit more often and would truly step into our full potential!

    Thanks to my partners in crime Joke de Graaf, Kimberly Fuqua and Aartie Hoeblal.

    Thanks for your energy, inspiration and relentless support Nancy Poleon.

    Karlijn van den Berg (Abn Amro)

Aftermovies

Breakout Sessions

What our partners are doing

Breakout sessions to be announced

Our Main partner

Partner Alumni

Countdown

  

FAQ

The conference is for women in the workplace who have aspirations and want to accelerate their careers. And it is for men who want to become allies and advocates for more women in leadership positions in the workplace. We encourage organizations to enable female employee empowerment by joining the conference in groups. 

Please email info@brandedu.nl

Find the full program here.

We do not provide refunds but you can transfer your ticket to another delegate, simply email info@brandedu.nl with new delegate name, email, mobile phone and company name.

We have a fabulous lineup of speakers. Meet them here.

No refund on tickets will be made under any circumstances except pursuant to conditions under Event Cancellation or Postponement. Should you need to cancel your conference registration, you may substitute someone to take your place at no cost to you. Please email info@brandedu.nl. Thank you for understanding!

Come as you are but please note that we are looking at you making your best self visible.

Yes, parking facilities are available, including electric vehicle charging stations. The parking fee is €6.50 per hour.

Yes you can!

Please email info@brandedu.nl

You will have access to the event, access to one break out session and there will be food and drinks served all throughout the day. We will also send you off with a fabulous goodie bag.

AmplifyHER 2026 is happening on November 17th at Hotel Okura Amsterdam

No, you will get an email with a QR code, make sure that you have it on your phone, ready to be scanned  at arrival.

Please check your inbox and spam folder, the sending address is info@brandedu.nl. If you haven’t received your ticket, please email info@brandedu.nl.

Tickets

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Boost your confidence and get new energy flowing, come out here and learn from the best.

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