Lead to Empower Program
It’s time to bring the impact of your leadership to the spotlight and empower more women!
Lead to empower
Lead to Empower is a custom-made 3-day program including individual coaching by 5 different expert coaches in Spain. This program gives you a deeper understanding of your purpose and motivation as a leader, the skills to communicate your story clearly and authentically, a PR-boost to grow your visibility and impact, an expansion of your leadership network for support, advice and inspiration and 3 days of self-reflection. It’s the perfect program for women who want a deeper understanding of their identity and how to maximize their impact and lead the next generation.
Changing the game for future female leaders
Female role models are the drivers of success when it comes to the talent pipeline. More women leaders can make a big difference by using their personal brands to empower the next generation. This program is a concrete path for established female leaders to become inspiring role models in business. You can be a successful leader and pay it forward to the next generation.
Why do we need more female role models?
Attracting and retaining talented women in business remains a huge challenge for most organisations. Fewer women professionals means role models are even scarcer, which greatly diminishes our chances of attracting women interested in leadership positions. Showing women in leadership positions raises aspirations for women. Ambitious career women need to hear the personal stories of accomplished female leaders in order to envision themselves taking steps forward. This program was designed to expose and empower women with diverse, powerful and positive role models as consistently as possible.
Program
Pillar 1
Self-Knowledge and Being Authentic
Align your leadership actions with your core values & strengths and explore your personal leadership style
Pillar 2
Increasing Impact
Defining your story, learn how to inspire other women.
Pillar 3
Leading Others
Raise your visibility by having the right communication tools, visual identity and strategy.
Benefits to you
Benefits to your organisation
“My personal story and ambition are sketched out in detail”
In 2022 I have followed the lead to empower training by BrandedU. Due to the training being on location, with a small group of women the time investment was very efficient. I have done other trainings to expand my leadership qualities or I have had coaching but the Lead to empower training was very different. In four days I have now very clear in mind what I want to achieve, and also what not.
After the training I feel energized and things that costs me a lot of energy are easier to handle. I was offered another job and before I would be thinking about this for a long time but I knew, due to the training, that that is not what I want.
I highly recommend the lead to empower training to anybody who wants to take a next step in her career, wants to feel more comfortable about what you want to achieve and having a clear career path in mind.
Deborah Alfarez – Directeur, Stichting Vrienden van het Herseninstituut
What we offer
Custom-made 3 day program including individual coaching by 5 different expert coaches in Spain
A professional PR photo including hair, make up and clothing styling.
A biography
Interview by BrandedU on female leadership to be spread across all BrandedU’s channels
Professional PR photos from previous shoots
We need 3 days to future proof your leadership impact in Andalusia, Spain
Your program will involve one on one coaching tailored to suit you and your leadership goals.
Day 1
Identify and define the essence of your leadership brand
Day 2
Define your story, enhance your leadership presence to inspire and motivate
Day 3
Pay it forward by authentically communicating it with the world
“A safe environment for accelerated learning and reflection”
The coaches of Lead to Empower program were able to help me enhance calling out the core of my potential, building on my natural strengths. They complemented each other very well in addressing my mind, heart and gut. Through iterative one-on-one coaching sessions the training journey provided relevant deep dives, matching my personal needs. This focus and intensity, combined with the small group, created a safe environment for accelerated learning and reflection.
I have now sharpened my internal compass about my professional career and the conditions that make me thrive. Knowing better what I stand for, allows me to inspire others to become their best version of self, too.
Ingeborg Mijling – Directeur, Philips
Participants
The program focuses on established women leaders who want deeper understanding of their identity and how to maximize their impact and lead the next generation. And yes there is a level of idealism involved but to change the world we need action ourselves, we can’t wait for superman to come and save us. We need more Wonder Women to lead the field!
Date
Spring Edition
Lead to Empower: 16th – 19th May 2025
Photo shoot: TBA
Autumn Edition
Lead to Empower: 20th – 23rd September 2025
Photo shoot: TBA
Flight schedule
TBA
Amsterdam (Schiphol) – Faro
TBA
Faro – Amsterdam (Schiphol)
Location
We will fly to Faro Airport in Portugal. From the airport we will travel by bus to the hotel in Islantilla (1 hour drive) Spain. We will stay at the four-star SENTIDO Ama Islantilla hotel. The hotel has two swimming pools, two restaurants and a spa & wellness center. The rooms are spacious and modern and have a luxurious appearance. Everyone shares an apartment with another participant. Every participant therefore has their own bedroom. There is an option to book a completely private room at an additional cost but we do not recommend this because of the objectives of the program.
Investment
€ 6.999 ex vat per participant
“More impactful and insightful than any other program I have ever participated in”
As a woman in a senior management position I was positively triggered by Nancy during one of the Board of Believers Breakfasts she organises. Her call to action? Step up and share your story! It is worth telling and many young women are still looking for role models that can inspire them to progress their career paths. Next to the positive encouragement, I also felt quite uncomfortable. What is my story exactly and is it really worth sharing? What path am I on myself and many more questions like those.
That is where Lead to Empower comes in. A comprehensive, tailor-made program at a wonderful location with an intimate group of inspiring women and coaches. It was more impactful and insightful than any other program I have ever participated in. The magic? A well-thought-through set-up of individual sessions exploring your purpose, your strengths, your mind-set, your story and the alignment in / with your body. And a wonderful group of women who you can share your experiences and insights with. I returned from the program inspired, connected, encouraged and with a clear plan how I can Lead to Empower.
I can really recommend participating in the Lead to Empower program. I think the program is fit to address various explorations in yourself. For example, if you feel you want to pay it forward and you don’t have a clear plan yet how to do it. Or if you are searching to (re)connect with your deeper purpose and are looking for insights to shape your next career step to name just two. Quality time for yourself to be able to give more to others would be my executive summary. Just go!
Karlijn van den Berg – Head of Talent, ABN AMRO
About the experts
You’ll learn the best from other women. In the BrandedU’s Lead to Empower Program, several successful women share their career lessons and experiences. These women are going to inspire you:
Nancy Poleon
Telling your story
Female role models can change the world and help redraw the balance by telling their stories. More women need to fearlessly tell their stories as often as possible and inspire others with their story. We want to know how you reached the top and all of your lessons learned. We want to hear about how you deal with issues and we want to see you shine when you talk about that thing that you do best.
Have you noticed that some people know very clearly who they are and what they are doing? It is almost as if they had planned it that way. These are the people that know their personal brand story. I call it personal brand story because it is personal and only belongs to them. The are aware of the turning points, key events in their lives and what read thread runs through it. They know that by telling their story they can not only distinguish themselves from everyone else but that their audience will remember them as well. Each of you has a story. You only decide for yourself what you want to share with the world. Having a personal brand story is important because you can show:
- Who you are
- What you do
- Why you do what you do
- And how you can help others with that.
When artists tell their story in interviews on radio or TV, we like it. Why? Because we want to get to know them and the more we know them, the better we will like them!
So we will be working on 3 things:
- Defining your personal brand story.
- Telling and presenting your personal brand story
- And making it visible by having a bio and photo that support that story.
Edvina Babic
Going beyond being the boss
It is in human nature to look for negative in everything first, and it is also in human nature to fix things. We love finding problems so that we could solve them, it feels natural, it feels right. But when it comes to being a strong leader, when it comes to utilizing human potential to its fullest and being an inspiring role model, fixing weaknesses isn’t the way to go. Weakness fixing prevents failure, while building strengths leads to success.
Gallup conducted over 20,000 in-depth interviews, studied over one million work teams, considered over 50 years of data on the world’s most admired leaders, and studied over 10,000 followers for insights into leaders. Here’s what that data revealed:
- First, the most effective leaders are always investing in strengths.
- The most effective leaders surround themselves with the right people and then maximize their team.
- The most effective leaders understand 4 most important followers’ needs.
Through a personal strength assessment, we will focus on getting an even deeper understanding of your unique talents as a leader and discover more about your distinctive leadership style. We will also digest the 4 needs of your followers and the difference between managing and fixing of your personal weaknesses. With this knowledge in mind, understanding your personal strengths profile will enable you to raise your visibility as a role model in a way that suits you the best and sets you up to perform with excellence.
“The function of leadership is to produce more leaders, not more followers.” So let us leverage your uniqueness, expertise and accomplishment to empower the next generation of female leaders.
Heena Jethwa
Purpose driven leadership
Leaders who align their actions with a clear sense of purpose, rooted in values and a vision for the greater good, stand to create lasting impact and foster positive organizational cultures. At its core, your leadership purpose springs from your identity – the essence of who you are. Purpose is not just a list of the education, experience, and skills you’ve gathered in life. Purpose-led leaders are driven by a vision that aligns with their personal values and the values of their organization. By aligning your actions with a clear sense of purpose, leaders can inspire, guide, and create resilient and engaged teams, ultimately driving long-term success for both individuals and organizations.
In our session we will
- Define your North star – Embark on a journey of self-discovery and self-awareness to clearly define your passion and purpose. Understand what drives you, what holds you back, identify your core beliefs and passion, and learn how to leverage this clarity to align your goals and actions with your higher purpose.
- Align Actions with Purpose – Learn how to align your leadership actions with the defined purpose to foster trust and credibility, allowing you to inspire and empower your team and others.
- Navigate Challenges with Purpose – Equip yourself with tools to navigate challenges while staying true to your purpose, maintaining a resilient mindset in times of uncertainty.
Rishita Jones
Leadership isn’t just a title; it’s a calling – a responsibility to show up authentically and inspire others through purpose and action. Having worked in transformative cities like Amsterdam, Dubai, and London, I’ve seen that true leadership begins from within – rooted in mindset, resilience, and self-awareness. It’s about rewiring the way you think, feel, and act to unlock the limitless potential within you.
As a certified mindset coach, I help women break free from self-doubt and embrace their full potential through neuroscience-based tools. Together, we’ll rewire your thinking for clarity, confidence, and sustainable success, breaking old patterns to create lasting change.
Role Model Mindset: Leading with Confidence, Integrity, and Purpose
Leadership is about who you are, not just what you do. A role model mindset empowers you to lead authentically, inspiring trust and impact. Together, we’ll explore:
- Self-Awareness: Inspire trust and influence through deeper self-connection.
- Resilience: Stay grounded and focused through challenges and setbacks.
- Authenticity: Fully embrace your power and inspire others to do the same.
Integrating Your Mindset for Sustainable Impact
Using neuroscience-backed strategies, we’ll embed these shifts into your daily life for long-term growth. Together, we’ll tackle key questions like:
- What mental barriers arise when you step into greater visibility, and how can you overcome them with strength and clarity?
- How can you nurture the key components of a role model mindset to lead with purpose and confidence?
- How can you ensure that your mindset supports long-term success, helping you stay grounded and focused as your influence continues to grow?
As Oprah Winfrey said, “You become what you believe.” This is your moment to step into the leader you were born to be – confident, authentic, and driven by purpose. The world is ready for you to lead with power and heart.
Amanda McRae
Somatic coach and embodied leadership trainer
From Sydney to Los Angeles, now making an impact in Amsterdam, Amanda offers a unique body-based somatic approach drawing on various methodologies from around the world. Prior to her work as a somatic practitioner, Amanda held a senior executive position in the advertising production industry, collaborating with renowned global brands. She continues to be involved in this realm, providing embodiment practices to the current leaders of these brands.
Lead To Empower
EMBODIED LEADERSHIP
While many of us ‘understand’ what it takes to be a good leader, true leadership calls for individuals who can authentically embody their talents and nature when faced with the challenges and demands of holding or sustaining a leadership role.
Our bodily experiences encompass our thoughts, emotions, actions, and the expression of our talents and creativity, defining how we communicate and connect with our surroundings and others. An embodied experience entails bringing our total-selves to any given moment—any resistance will impact our ability to create change, our personal satisfaction, and our overall health and vitality.
During our session, I will guide you in embodying and integrating what you’ve learned from the previous sessions, coaching you to bring about the desired change through body-based lessons. Together, we will work to transform old, unwanted, emotional, and behavioral patterns that have manifested in the mind and body in a limiting way.
One of the core question we will explore is:
In a leadership culture that predominantly emphasizes mental prowess and achievements on paper, how do you envision your accomplishments and leadership style evolving through a fuller integration of your authentic self?
Investment
The program fee covers all training expenses including travel, food and accommodation costs.
€ 6.999 ex vat per participant
FAQ
Payment
Can I pay with creditcard?
No, we no longer accept credit card payments due to extra costs from our end.
What is the payment deadline?
Your payment needs to be in our bank account one week before departure.
Preparation meeting
Do I need to prepare anything for the preparation meeting?
No preparations are necessary.
I would like to schedule an online meeting. Do you use zoom or teams?
We’ll create a zoom link and we’ll send you the invitation.
Lead to empower
I have already completed the strength finder test once, do I have to do it again?
No, you can use the old results.
Does it include breakfast?
Yes, breakfast, lunch and dinner at the hotel.
Will we receive the program of the trip?
You will receive this upon arrival at the hotel.
Can I book a massage or other wellness treatments at the hotel?
Yes this is possible and we receive a special 15% discount. You can email us your wishes at info@brandedu.nl.
Photoshoot
When will the photoshoot take place?
The photoshoot will take place in a studio in Amsterdam (detailed will be mailed). You will be needed for 2.5 hours.
Something has come up that prevents me from being able to go at the scheduled time. Can I choose another time?
No unfortunately not. We plan this with the entire group.
We boost the careers of women. It’s their time to be part of shaping the future. These organisations have contributed to our mission:
