How to roll through the crisis like a leader

Great Place To Work and BrandedU present a white paper on leadership during times of crisis. The paper features interviews with leaders of various organizations and includes tips to improve your leadership style making it a valuable source of information and inspiration for all those in leadership positions.

It’s not easy being a leader now but the COVID-19 pandemic has proven to be a watershed moment that has demonstrated what great leaders are made of. Great Place To Work and BrandedU have compiled a white paper on what we all can learn from great leadership during times of crisis. The paper, titled “How to Roll Through the Crisis Like a Boss Leader,” features interviews with leaders of businesses such as Corinne Vigreux, co-founder of navigation supplier TomTom, Marion van Happen COO of recruitment agency USG People, Atilay Uslu of travel organisation Corendon, and Michael C. Bush, Global CEO of Great Place To Work share their personal stories on leadership in times of crisis. The interviews offer unique insights, as well as lessons learned.

Corinne Vigreux, co-founder TomTom, talks about the similarities between a good marriage and leadership. Atilay Uslu, Founder of Corendon shares what he thinks Dutch women can learn from women with an immigrant background. Michael C. Bush, Global CEO of Great Place To Work, tells about the time he witnessed true leadership from Obama on the day that Osama Bin Laden was captured. And Marion van Happen, COO of USG People, explains how she manages to empathetically keep 2000 employees onnected with each other.

Finally, Nancy Poleon, founder of BrandedU, talks about inspirational female leaders and the importance of visibility. “People crave trustworthiness in leaders and organizations right now and with that comes visibility. Leaders today can’t afford to not be visible and felt in their organisations.”

This whitepaper is for everyone who wants to take a closer look at what great leadership brings. You can download the full whitepaper for free.