New Zealand recently announced it was investing $ 2.5 billion in the well-being and happiness of its inhabitants. Behind this decision is a woman: Jacinda Ardern.
“We don’t hire people to bake brownies, we bake brownies to hire people.” Greyston Bakery shows that there is a recipe for social change. In charge? Karen Kochevar.
In the Netherlands we have Vanessa Umboh van Stem without face. A foundation that aims to give voice to the 40,000 children who are growing up in Rotterdam in poverty. Mireille Geijsen of i-did makes new, high-quality design products with her company of discarded corporate clothing.
Female leaders like Jacintha Ardern, Vanessa Umboh, Karen Kochevar and Mireille Geijsen prove that women, like no other, are able to create a balance between what is good for us as a person, what is good for the big picture and what serves the public interest.
What do all these companies have in common? There is first the intention to tackle the problem, and only then a company.
How can you be even more socially significant? What social solution do you want to personally work on? How can you do this from your current leadership role and how can you define the social value that you want to deliver based on your personal value and purpose. How do you translate this into the right value system for yourself and within the company where you work? Here we help you to define this and to give substance to your roadmap for leading with an impact on society.