Men as advocates for women’s visibility

Men as advocates for women’s visibility

The only “Manel” you should join this year!


It refers to all-male panels and is used to highlight the exclusion of women as subject-matter experts.

But we’re flipping the script on the 12th of June. We’re only inviting male allies and advocates to tell the stories on stage of how they help women and what other men can do.

The stories and advice you need to hear!

We need more men to be part of the conversation and one of the first steps we all need to take is having an open and honest dialogue. Because as you know men comprise the majority of leadership positions so the power lays with them to change things and we need their support to help us truly make a difference in closing the gender gap and achieving true equality in the workplace. If we want things to change and want more women to rise to the top, we need male advocates. If men don’t participate in gender inclusion we are stating that gender diversity is a woman’s issue. Furthermore men also act as role models and spokespersons for other men, so they can influence their behavior. Research carried out by BCG in the UK showed that when men don’t participate, progress is 30%. When men do participate, progress is THREE times higher, namely 96%.



50/50 representation, this is what we should strive for. And we can only get there together. This is why we’re inviting male allies to the conversations that women have been having for decades.

These are some of the topics we’re discussing:

  • Leveraging your privilege: Use your privilege to open doors for women.
  • Creating safe space to be authentic: Hold yourselves accountable to create inclusive spaces.
  • Start breaking the rules: Use your position of gatekeeper to change the rules, or better, break them!
  • Practicing curiosity: Ask questions, even the uncomfortable ones.
  • RESPECT. Be the one who shows your emotions.

Is there any question that we cannot miss? Send your suggestion here!

You can only come in pairs

We practice what we preach: we want 50/50 representation in our audience too. That’s why you can only join this event in pairs. Invite an inspiring male advocate to come to the event with you or if you are a man bring the woman who you want to help move forward. You only invest € 375 per pair. That’s the cost for two tickets. By pair, we mean man and woman or identifying as such.

  • Men as advocates for women’s visibility!

  • June 12th, 2023

  • 13.00-18.00

  • Heineken Experience

    Stadhouderskade 78, 1072 AE Amsterdam


Walk in and registration
Start summit, interviews & panel discussions
Break out rooms Workshops
Continue summit, interviews & panel discussions

Presented by

A BrandedU event in collaboration with:

Nancy Poleon
Founder BrandedU

Maarten van Rossum

Maarten Van Rossum
Founder &FLUENCE

Presented by

Nancy Poleon
Founder BrandedU

Maarten van Rossum

Maarten Van Rossum
VP public Affairs at Lightyear

A BrandedU event in collaboration with:

Speakers 2023

Alain Visser

Alain Visser
CEO at Lynk & Co International

Han Kolff
Chairman of the Board at HeadFirst Group

Michel Grummel
Partner at EY Netherlands

Paramjit Uppal

Paramjit Uppal
Founder and Foodie at AND Digital

Pascalle Grotenhuis

Pascalle Grotenhuis
Director Social Development & Ambassador for Gender Equality at the Dutch Ministry of Foreign Affairs

Peter Kouwen
Vice President & Client Partner at Salesforce

Stephan Segbers

Stephan Segbers
COO at Essent

Peter Green
Regional Sales Director Europe at the Heineken Company

Sergio Panday
Founder at Roots Inspire

Richard Kuti
Richard Kuti 
Inclusion Lead at AND Digital

More speakers to be announced soon!

Get your ticket here!


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Past edition’s speakers

Baba Toure
Founder & Managing Director at Hammerfest

Caroline Pickard
Consultant at Catalyst

Clayde Menso
Director at International Theater Amsterdam

Dirk van Zon
HR Business Partner at Rituals

Fatima Koning
Group Chief Sales Officer at IWG plc

Han Kolff
Chairman of the Board at HeadFirst Group

Ine Stultjens
Head of Marketing & Communication at Royal Auping

Ineke Tolud
Head of design & development at Rituals Cosmetics

John Olivieira
Publisher at OneWorld

Maarten Van Rossum
VP public Affairs at Lightyear

Mark Dixon
Chief Executive Officer at IWG plc

Melchior de Ridder
CEO at Nationale Nederlanden Next

Michael Kimmijser
Small, Medium & Corporate Business Lead at Microsoft

Morten Lund Petersen
Director Innovation & Sustainability at Royal Auping

Noël Heinink
Marketing Director Benelux at L’Oréal

Philippe Stulens
Chief Marketing Officer at Randstad

Rafe Rosato
Chief Innovation Officer at DLL

Richard Lems
Director Format & Design at Rituals Cosmetics

Tim Masselink
Managing Director at &FLUENCE │Associé at Berenschot

“Let’s get more women to the top in their workplace, and keep them there!”

– Nancy Poleon
founder BrandedU