Stand by me


“When the night has come
And the land is dark
And the moon is the only light we’ll see
No I won’t be afraid, no I won’t be afraid
Just as long as you stand, stand by me

And darlin’, darlin’, stand by me, oh now now stand by me
Stand by me, stand by me”.

When people ask me about sisterhood and what it means to me and why it matters to personal branding, I tell them this story.

The necessity of sisterhood on our road to self discovery
In 2003 I was promoted to a great job in London. When it was announced none of my dutch female colleagues congratulated me. It was a bitter pill to swallow but I moved on. For me it was the only way to deal with that situation. I knew they disliked me but I felt their reasons were unfair (I was the victim). A year passed and there was a female colleague I had worked with closely on one of our acts who took me aside at a gig once. She told me everything I needed to hear. It was painful but her honesty made me look myself in the mirror and cleared the path to the road to self discovery and personal development. I was 32 and it was my sisterhood moment.

Yes, sisterhood means supporting other women. Sharing your network. Being there. Opening yourself up and truly giving more than just your time. But it also means being real. Calling each other out on our shit. And then not running away when somebody just told you what you least wanted to hear, but instead going through that process together. And coming out even stronger, because you have a growth mindset.

Investing in your inner female leadership qualities
I have 2 brothers who mean the world to me and I will do everything for my brothers. But I need my sisters, there is nothing like connecting with other women to make me feel like a woman. And we need more of womenhood now. We need more women deciding not to sacrifice people’s lives for profit, or to send our children to war. We need more feminine qualities in our leaders. I really believe that.

So the main lesson I learned from that situation is that a woman telling me the truth made me vulnerable and made me listen to my inner female self. So the gift she gave me I am now sharing with you.

8 more weeks till we go to Spain. Will you be joining our sisterhood there for Renew Yourself Week? Today is the last day you can get this at €1500. It is time to invest in your inner female self and you do this with your other sisters.