Stop, in the name of all women

Let’s be honest, it’s not rocket science. We need more female leaders. But you already know this. But do you feel the URGENCY of the situation?

2020 has shown us how great leaders act. And it has shown us what qualities future leaders need to possess. I am just going to call it what it is: Feminine qualities. We don’t need bigger companies and we certainly don’t need more billionaires. Who’s benefiting from that? Just a few people at the top.
Good leadership includes empathy, patience, listening and caring, which are traditionally “female characteristics”. Right now, the world has too much of masculine leadership. We need to create a balance.

So, it’s time to change our strategies. And isn’t it great that women are good strategists? We have long term vision and go for results that work for EVERYONE, not short-term results for a few shareholders.
I’ve heard women entrepreneurs who’ve refused to fire a single employee during the pandemic because they were looking towards the future and realized they needed all of them. They would rather cut their own salaries or get everyone to give a little of their salaries than fire people. Just like Jacinda Arden did in New Zealand when she asked her cabinet to take a 20% pay cut during the pandemic.

And we’ve seen that “acting like a girl” is actually good for business because companies with strong female leadership deliver a 36% higher return on equity (via the index provider MSCI.)
That is why I am calling on all ambitious women to LEVEL UP. It is on you now. And it’s time!
You might not define yourself as a leader (most women don’t) but if you don’t who the hell will?!! I know you have great ideas, are ambitious and I really know that you would simply ROCK when you reach the top.

And… 2020 has shown you that you don’t have to sit and do nothing. Listen girl. What I learned after many years of BrandedU, is that the power is in VISIBILITY. This is why I keep creating female leadership programs aimed at empowering more women to reach their career goals.

To make more women go HARDER, BETTER, FASTER, STRONGER to the top. Because if we keep moving in this pace it will take over 200 years to get gender equality.

And that’s unacceptable.

So we need to get moving and I will do everything in my power to help as many women as I can.

What will you do?