James Morrison sang, “I’m not lost, I’m not lost, just undiscovered”. This resonates with me, because I always start the BrandedU seminars with “If girls can see it, they can be it”. This quote is from the actress Geena Davis (Thelma & Louise). Geena has a great institute focused on gender in media. Here she talks about how ratios of male to female characters in film haven’t changed since 1946. Think about that.
I really believe we need to share MORE stories so that we can see who we are and what we can become. Representation matters. Last Friday, I was at the first ever Black Female Achievers event in Amsterdam. And believe me it was very empowering. We saw great Black female role models discuss different issues from business and entertainment to politics. To highlight these women is important. What we see helps to shape not only who we are but also who we aspire to be.
With personal branding it is all about this kind of visibility. I read in Forbes Magazine the other day: “Why the trend toward more women involved in personal branding? Partly it has to do with the fact that companies realize the benefits of having a truly diverse senior leadership team and the importance of supporting women as they move into leadership positions. I also think it is because women in general have been LESS inclined to do personal branding on their own.”
It is so important to communicate your brand. Because in business, just like in life, it helps to know who you are, what you do, what you want and how you can help someone else.
P.S. Ladies, tomorrow we close registration for the personal branding e-course (Face to Face edition). It is time to set your goals and start working towards them! Join us here, we start this Monday the 24th of October at 19.00 hours at the Corendon Vitality Hotel in Amsterdam. Hope to see you there, because hard work alone will not get you where you want to go!