Happy new year!

The new year is a great way to reset the direction you were moving towards. A new year can be the moment you decide who you want to become. A renewed you and a fresh new start in this new year lies ahead.

So where do you start? One of my lessons learned when it comes to personal branding and building a career is that things are less complicated than we think they are.

It’s like Avril Lavigne sang years ago.

“Why do you have to go and make things so complicated?
I see the way you’re acting like you’re somebody else, gets me frustrated
And life’s like this you: You fall and you crawl and you break and you take what you get
and you turn it into.

Honesty, you promised me I’m never gonna find you fake it. No, no, no”
So a new year gives us a chance to change our mindset, look at things differently and perhaps make it
less complicated.For instance, instead of thinking that personal branding is about policing (constantly thinking about what you show the world) yourself, just look at personal branding as a way to just be yourself. It’s about figuring out who you are and what you really want to do with your life and career.

This is the strategy of deciding what you want to be known for.
And yes, along the way sometimes people won’t always love you (and your personal brand) but that doesn’t mean you have to be less authentic. You can’t please every body. Find your tribe and vibe with them.

It’s not that complicated.


P.S. If you are looking for help in figuring out who you really are and what you want to be known for in 2018. Join the free BrandedU info day this Sunday the 7th of January. Registration closes tomorrow!