That is the titel of one of Daft Punk’s Biggest hits!
But the reason it caught my mind is because of real life role model: S E R E N A. Yes she can be called by just her first name.
This woman just keeps on making history over and over…. and over again. And whenever you hit the spotlight, there will be some people trying to take some of that light away. Like what happened over the weekend with people body shaming her (saying she has the body of a man). Am happy author J.K. Rowling put the trolls in their place.
Tennis at Wimbledon, with champagne and strawberries was always supposed to be for certain kind of people. Until the Williams sisters came along and broke through some glass ceilings. Venus is fighting for equal pay, women’s tennis is still valued less. Can you believe it?
But back to Serena. What can we learn from Serena’s personal branding?
1. She took time to built her brand and continues to constantly do so. Remember Branding is long term, there is no trick or quick solution as you can hear from the stories shared at BrandedU. Remember The Williams sisters have been around for almost 20 years!
2. She looks for partners outside her core business. Serena has major endorsement deals… from Nike (40 million) to Pepsi and this from a woman who has won $72 million in prize money, more than double what No. 2 on the list, Maria Sharapova, has made. Even in your current business the best help or advice might come from someone not even in your business. Always stay open for new thoughts and ideas.
3. She is good at networking, as seen below with her famous friends (From singer Taylor Swift to topmodel Karlie Kloss) and on her Instagram account. Keep on looking for likeminded people who enthuse and motivate you and also are on your ‘flow’.
4. She does her job well. Need I say more? There is no great success that can ever be achieved without hard work.
5. Family matters, this is one of her core values. She always travels with family members, remember all the photo’s of the girls with their dad? In everything that you do stand firm to your own core values.
6. Serena faces the media gaze and pressures more than most but she continues to stay focused and stays true to herself. No matter how successful you become in your business or career being true to who you are is essential because there will be moments when the world will try to define who you should be on their own terms. Define yourself and your success based on your own values.
Talk about a real life role model and a great personal brand!
7th of September I will have more real life role models at our 7th BrandedU event. Here is a picture of me with the first speaker I can confirm : Yvonne Thompson CBE, Britain’s first black self-made woman millionaire. She will be talking about the power of a great Network. I met her last week in London for the first time and she has some really great stories to share!
Hope to see you on the 7th of September!
X Nancy
Newsletter : “Harder, Better, Faster, Stronger”
That is the titel of one of Daft Punk’s Biggest hits!
But the reason it caught my mind is because of real life role model: S E R E N A. Yes she can be called by just her first name.
This woman just keeps on making history over and over…. and over again. And whenever you hit the spotlight, there will be some people trying to take some of that light away. Like what happened over the weekend with people body shaming her (saying she has the body of a man). Am happy author J.K. Rowling put the trolls in their place.
Tennis at Wimbledon, with champagne and strawberries was always supposed to be for certain kind of people. Until the Williams sisters came along and broke through some glass ceilings. Venus is fighting for equal pay, women’s tennis is still valued less. Can you believe it?
But back to Serena. What can we learn from Serena’s personal branding?
1. She took time to built her brand and continues to constantly do so. Remember Branding is long term, there is no trick or quick solution as you can hear from the stories shared at BrandedU. Remember The Williams sisters have been around for almost 20 years!
2. She looks for partners outside her core business. Serena has major endorsement deals… from Nike (40 million) to Pepsi and this from a woman who has won $72 million in prize money, more than double what No. 2 on the list, Maria Sharapova, has made. Even in your current business the best help or advice might come from someone not even in your business. Always stay open for new thoughts and ideas.
3. She is good at networking, as seen below with her famous friends (From singer Taylor Swift to topmodel Karlie Kloss) and on her Instagram account. Keep on looking for likeminded people who enthuse and motivate you and also are on your ‘flow’.
4. She does her job well. Need I say more? There is no great success that can ever be achieved without hard work.
5. Family matters, this is one of her core values. She always travels with family members, remember all the photo’s of the girls with their dad? In everything that you do stand firm to your own core values.
6. Serena faces the media gaze and pressures more than most but she continues to stay focused and stays true to herself. No matter how successful you become in your business or career being true to who you are is essential because there will be moments when the world will try to define who you should be on their own terms. Define yourself and your success based on your own values.
Talk about a real life role model and a great personal brand!
7th of September I will have more real life role models at our 7th BrandedU event. Here is a picture of me with the first speaker I can confirm : Yvonne Thompson CBE, Britain’s first black self-made woman millionaire. She will be talking about the power of a great Network. I met her last week in London for the first time and she has some really great stories to share!
Hope to see you on the 7th of September!
X Nancy
Newsletter : Can’t stop me now hear what I say
This one is going all the way back to the seventies ;-). Shirley and Company – Shame Shame Shame.
Yesterday I received a newsletter with this titel : How To Take The Shame Out of Self-Promotion.
I love following Marie Forleo because in her vlogs she tells it like it is.
In this video she explains why you absolutely MUST make yourself visible. I love it when she says : you never know when someone needs to hear about what you do.
So make yourself heard and get your ideas out there!
XOXO
Newsletter : Can’t stop me now hear what I say
This one is going all the way back to the seventies ;-). Shirley and Company – Shame Shame Shame.
Yesterday I received a newsletter with this titel : How To Take The Shame Out of Self-Promotion.
I love following Marie Forleo because in her vlogs she tells it like it is.
In this video she explains why you absolutely MUST make yourself visible. I love it when she says : you never know when someone needs to hear about what you do.
So make yourself heard and get your ideas out there!
XOXO
Newsletter : Dreams can come true!
Dreams can come true, look at me babe I’m with you! Remember Gabrielle? What a hit that was back in the day. So today I woke up with the news that Misty Copeland made history: she was named First Black Female Principal Dancer at American Ballet Theater. Look at her! I would be honored to see her dance!
The Hollywood Reporter wrote: “Misty Copeland, the Missouri-born dancer who has become a forceful voice for diversity in ballet and a rare celebrity in that field, was named principal dancer at American Ballet Theatre on Tuesday — the first African-American ballerina to achieve that status in the company’s 75-year history.”
So dreams can come true but it takes hard work and you guessed it; personal branding! Lemme explain to you how she made history by making herself visible:
She went out there and:
1. performed in a music video with Prince
2. was featured in a hugely popular online ad for Under Armour sportswear
3. appeared as a guest host on the Fox show ‘So You Think You Can Dance’
4. and was a presenter at this year’s Tony awards
“We haven’t had a ballet dancer who has broken through to popular culture like this since Mikhail Baryshnikov,” said Wendy Perron, an author and the former editor of Dance magazine. “And she’s going to bring more attention from that world to ballet. We’ve waited a long time for this.”
But wait there is more!!
5. She appeared on the cover of Time magazine as one of the most influential figures of 2015
6. She wrote both a children’s book and a best-selling memoir, Life in Motion: An Unlikely Ballerina, in which she recounted the challenges she faced on the road to her hard-won perch in ballet — and which has been optioned for a movie
7. She also was the subject of a documentary at this year’s Tribeca Film Festival
This girl is on fire as Alicia Keys would say!
Hot hot hot is what it feels like in my house now so am going to enjoy the sunshine and have some fun today. Because it is Keti Koti day, the day slavery ended in Suriname so we are partying like it is 1863. See you at Museumplein my dears!
XO XO,
Nancy