Personal Branding

Newsletter : I don’t give a damn about my reputation!

A smart woman knows all about her reputation. Joan Jett sang about not giving a damn many years ago but I can’t agree with that. I do LOVE the song, it always reminds me of that film ’10 things I hate about you’ which was based on Taming of the Shrew the Shakespeare play. The song represents more than its lyrics to me, it was something different at the time it came out and Joan Jett really managed to put herself on the map with her rebel heart. She was a real brand and many girls wanted to be like her despite her so the speak bad reputation.

So there are many reputation management courses around but I don’t believe in them. I mention this in the article that appeared in MT last week.


To me it is about being aware of your reputation and determining whether you agree with it. Is there a gap between what you want people to say about you and what they are actually saying? Do you know how you are perceived? Perception is the first chapter in my online e-course because I think it is really important to be perceived the way you want to be perceived. It effects so many things, from whether you get asked for jobs to whether others recommend you.

I was recommended early this month to join an Iamsterdam campaign promoting Amsterdam Business to get more companies to invest in this city (rather then go to London or Berlin). It all really happened so quickly, I got a phonecall from Gemma Broekhuis (she spoke at BrandedU last march) who basically asked me if I could come to the shoot right away. I was there in 1 hour and left 1 hour later. Here is the result of the campaign. I am in the middle of the film (00.44 if you watch it via youtube) and page 2 on the photo campaign as seen below. Superproud to represent Amsterdam with all these great business owners!

Nancy Poleon

My reputation also got me to EY (Ernst & Young), I have been giving several training sessions there about personal branding and have been learning so much about the issues young women have nowadays. Speaking up and letting your voice be heard is still very difficult for women (no matter what age). But what I found is that practice really does make perfect. I have seen many women join my training sessions and be shy and leave them with more confident and real insights to change their situation. Because we make things practical, not just theory or inspiration — I feel women have to do it and practice on eachother. The concept of sisterhood is spreading there aswell ;-).

And I am adding even more members to our sisterhood. From 7th of September the new series BrandedU seminars starts and registration is now open. IF you have never been to one of our seminars believe me you are missing out. But don’t let me convince you please see some real testimonials here.

Personal Branding Seminar

I will leave you with this video of Angela Ahrendts, now this woman has a really great reputation. In 2012 she was the highest paid CEO in the UK, making $26.3 million. She used to run Burberry but left last year to join Apple. In this video she talks about the importance of findng out who you are.

Speak to you soon!



Janneke Niessen - Personal Branding

Newsletter : A star is (re) Born!

Not a song titel but a movie titel, remember the movie? Barbra Streisand singing Evergreen. So romantic! Typical movie that came on tv in the eighties when I was a teenager and we only had 2 tv channels ;-). Remember THOSE DAYS? Well… and now with over 100, laptop and an Ipad I still get bored sometimes… if it wasn’t for NETFLIX…

Why did this title come to my mind? It’s because of you, yes I am talking to you there! I saw some of you last Monday on the BrandedU stage and your personal brand statements rocked. No YOU rocked, you were real, honest, delightful, kind, entertaining, strong, inspirational, ambitious and so beautiful!!


From the moment you were born and never forget it! Always rock your gorgeous self! And I want to thank you from the bottom of my heart for joining the BrandedU sisterhood. Remember to pay it forward ;-).

I needed to share this picture with you. It is Janneke Niessen handing over her first book Project Prep to Queen Máxima. Am so incredibly proud of this woman who told us on Monday during her talk not to dream big but to dream BIGGER! Her book will be a massive succes, if you have a teenage daughter you need to buy her this book. Janneke is on a mission to get more girls in TECH and entrepreneurship.


We want Buffi, We want Buffi. You want her so am giving her to you. Here she is straight outta Brooklyn (well really Den Bosch now but hey …. you can take a girl outta Brooklyn but you can’t take Brooklyn outta the girl)

For more info:

The next BrandedU seminar will be on the 9th of September. Registration is open! Speakers will be announced end of July.

OK Girlbosses am out!


Personal Branding Seminar with Nancy Poleon

The BrandedU seminar on June 15th was a big success!


The BrandedU seminar on June 15th was a big success!

We feel we’re one step closer in our mission to help ambitious women achieve their goals by strengthening their personal brand.

Founder Nancy Poleon started with valuable personal branding tips she learned while working in the music industry. A workshop from Buffi Duberman (TEDxAmsterdamWomen and English Coach) gave us insights on how to present your story and Marian Spier (TEDxAmsterdamWomen) said: “It starts with a brand vision. Start talking about yourself and about your content”. Before the short first break, Jenny Lane sang the beautiful Nina Simone song “ I wish I knew I how it would feel to be free”.

Our favorite Janneke Niessen (Improve Digital) quote was “If you don’t have enemies, you don’t have enough success” and Roos van Vugt (Merkwerker) gave us tips for social media and ‘how to make yourself more visible on Google’.

After lunch, Liesbeth Rigter (MoneYou) explained her 3 most important values: “1. Change is good, 2. Work as a team and 3. Love what you do.” Followed by a workshop from Thalita van Ogtrop ( the Next Closet) about fearless ambition: “Everything you ever wanted, is on the other side of fear”.

After these inspiring and eye opening talks and workshops, it was time for the participants to lean in and present their own personal brand statements.

With amazing advice and tips from our speakers, dedicated participants who weren’t afraid to speak up, delicious food and drinks  from Hôtel Droog and photos captured by Titia Hahne, we want to thank all of you who were there!


Here are some photos:











For more photos, go to our Facebookpage!

Personal Training

Newsletter: The youth of today!

Remember Musical Youth? ‘Pass the dutchie on the left hand side’

I had to think about them because my baby brother is one of the crew members of the band De Jeugd van Tegenwoordig (translated : the youth of today) and they are performing at Heineken Music Hall tonight! During this beautiful sunny evening. Last night I think the sun went down at 23.00 hours. Isn’t that incredible?

It’s because of the sun finally shining that I :

  • Want to dance to reggae music
  • Want to eat banana caramel ice-cream
  • Feel like sitting in the park all day reading the many many books I still would like to read
  • Have a need for Gin & Tonic or as Buffi Duberman would say : it’s Gin o clock time!

But…. Monday is the BrandedU seminar and there is work to be done! In the meantime let me leave you with this email I received the other day from a young BrandedU participant:

‘I need to share this story with you Nancy because this would have probably not happened if I hadn’t joined your BrandedU program. I have been nominated as Young Talent (within the company I work for) and was able to get a major promotion and a huge pay rise 8 months after completing BrandedU. Sounds impossible right? I know I can hardly believe it myself. I was able to put myself out there and do some real personal branding and all this just by following all the tips and advice received throughout the course. This has not only helped my career but also myself on a personal level, I am able to buy my own house and become 100% financially independent. And it feels really good!!’

In the end it is all about being authentic. That is what I would like the youth of today to know. Don’t copy others just…..Be yourself!

Enjoy the sun,



View this email in your browser

Organisations who are committed to our mission